Goibibo Launches ‘GoCash Fest’ With Mumbai Indians,Yes This one-of-a-kind innovative campaign will bring together three big passion points of young modern millennials.
This campaign is a way for us to deeply engage with new and current users by helping them reassess their travel options and induce adoption of internet traveling in the most meaningful ways.”
Commenting about the new TVC and supplying, Saujanya Shrivastava, Group CMO stated, “We want to go beyond a straightforward sponsorship association with cricket to active engagement with our viewers in a value accretive, innovative and lively manner. This is a unique confluence of Online Travel, Cricket and Bollywood attracted to life in a means that does not have any precedents. Goibibo’s natural allure is with a younger, tech savvy, trade focused client for whom traveling is spontaneous and constantly in their mind. Through this campaign we plan to fuel this spontaneity & reward our customers with tangible value in the kind of goCash which they can use to book hotels, flights and other travel providers”.
Goibibo has rolled out the campaign with its brand ambassador along with also the stars of its partner franchise – Mumbai Indians, Rohit Sharma, Hardik Pandya and Jasprit Bumrah to deliver the message in an attractive manner through a 3-part TVC.